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How to Design a Drool-Worthy Instagram Feed

by | Apr 22, 2017 | Create, How To, Learn | 0 comments

I don’t know about you, but Instagram is my FAVORITE social platform. I love posting on it, I love scrolling through it, and I love connecting with people on it.

However, that wasn’t always the case. I used to have major insta-envy. I would see all of these super gorgeous feeds and then would struggle to achieve that on my own.

With a little practice, a lot of inspiration, and a bit of magic I was finally able to create a feed aesthetic that I absolutely love. Now I want to share with you how you can design your own drool-worthy Instagram feed. Plus, as a bonus, I’ve got a worksheet to help you figure out your Instagram Style!

Step #1: Find Inspiration

Whenever I am looking for inspiration, my first step is to look at the people and brands I admire. Take screenshots of your favorite Instagram accounts and your favorite photos they post and add them into a secret Pinterest Board.

Continue to pin images that inspire you. Look for colors, textures, fashion, decor, patterns, graphics, filters, vibes, anything that makes your heart leap. Don’t worry too much at this point whether the images “go together”

This is one of my Inspiration boards on Pinterest. What do you notice?

Step #2: Define Your Style

Your style will be a part of each and every post you create and make coming up with ideas for what to post a whole lot easier. This means it’s super important to choose a style that is a reflection of who you are.

If you aren’t in love with it and it’s not totally you, it’s going to be a struggle to keep up with.

Have a look through the photos and profiles you saved and write down the things that come to mind when you look at them. Think about what type of photos they are, describe them, note any colors that jump out at you.


After you’ve done this, narrow it down to a few things that fit you best. This becomes your style definition.

For example, you may end up with something like “Elegant, Feminine, and Pastel.” or “Earthy, Green, and Grungy” or maybe even “Wild and Pink.”

If they are things that you don’t usually see together, it will make your feed all the more unique.

Need some more help to figure out your Instagram style?

Step #3: Design Your Look

Use your style definition and the inspo you gathered in step one and two to come up with a consistent look for your pictures.

It’s also a good idea to think about the colors that will show up in your feed. This will add a cohesive look to your Instagram and really take it up a notch. Do you want to always have some greenery in your pics? Or maybe you feature pops of a certain color, or always a certain kind of color (bright, pastel, minimal)

Play around with editing apps to determine the type of filter or adjustments you’ll make to your images. Some of my favorites are VSCO, A Color Story, and Snapseed.

Pick 1-2 fonts to use if you are using any text overlays. You will want to use templates for a consistent look. You can design some using Photoshop or Canva.

Step #4: Create/ Curate Your Content

Now that you’ve got the look of your Insta down, it’s time to come up with some great content. There are so many different types of content you can post: Selfies, Photos of you working, photos of clients/coworkers, photos of your products, flatlays, quote graphics, stock photos, reposts. There are endless possibilities! If you are taking your own photos, always make sure they are well lit. Natural light works best. Stock photo sites (like The Photo Forest) are also great ways to find awesome content.

Just remember to always make it your own and fit it into your look using the editing process you’ve come up with.

Step #5: Think of Your Feed as a Whole

Accounts that follow a consistent aesthetic are shown to grow much larger and much faster that accounts that don’t. Before you post anything, think about how it will fit into your feed as a whole. Be strategic of what you post when and follow a pattern if you’re posting other types of content such as quotes.

This means it’s super important to be able to preview your feed when you’re planning your content so that you can check how the post fits in and look for any clashing.  Some great apps that let you drag and drop your posts are Later, Preview, and Mosaico.

If you do end up posting something that doesn’t fit, don’t be afraid to go back and delete it.

If you are feeling limited by the theme you’ve created, or you are traveling to a new location (say, Greece where everything is blue!) you can showcase some new aesthetics by adding in different blocks of themes temporarily. Always do this is multiples of 3 so that the new theme will take up a whole row. This creates a cohesive look without being too limiting.

Step #6: Keep Consistent

The key to success on any social media platform is consistency. Consistency in look and in frequency of posts. Life gets busy and it is so easy to get caught without any content to post.

Invest a few hours at the beginning of each month to plan all of your Instagram posts. I recommend creating one post for each day of the month. If there is anything spur of the moment that comes up during the month, you can post in addition to your planned content, but you at least know that you’ve got yourself covered incase something else comes up.

Use a scheduling tool to schedule all of your posts. My favorites are Later and Grum because they allow me to schedule from my desktop.


This is a screenshot of my Later account. I love the way you can preview your Instagram feed and drag and drop content to schedule it!


Just remember to hop on each day and engage with your audience for a few minutes. It is social media, after all.

Chances are, you’ll see your follower count grow as you implement these changes. Don’t forget to celebrate your successes, and keep on creating awesome content! You’re an Instagram Superstar.🌟


Tell me – What are your favorite Instagram accounts? Comment below!


Don’t forget to follow The Photo Forest on Instagram!



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